Services Description

🦊 What’s Included in CounterpartOS
CounterpartOS™ is a complete strategic partnership operating system — a blend of live facilitation, AI tools, and community-based learning designed to help founders attract, qualify, and close 7-figure revenue-share deals in 16 weeks.

 
👥 Your Partners
Tom Moore – Founder & Commercial Architect
Tom Moore is the creator of CounterpartOS™ and architect of the Counterpart Convert System.
An 8-figure founder and commercial strategist, Tom has advised more than 40+ B2B founders on how to turn distribution partnerships into predictable revenue engines.

He’s best known for reframing “sales and fundraising” into revenue-share partnership design, helping founders scale faster and retain equity.
His background spans investment banking, edtech, and strategic partnership advisory — having built or coached ventures alongside leaders from Transcend Network, LearningMate, Edmentum, and Instructure.

Tom leads every cohort personally, teaching founders to monetize their unfair advantages through strategic partnerships, not cold sales or capital raises.

 
Samantha Green – Partner & Owner, CounterpartOS
Samantha Green is the operational and community engine behind CounterpartOS.
She oversees program delivery, founder experience, and deal execution, ensuring every participant moves from learning to closing.

With a background in B2B operations, talent acceleration, and partnership enablement, Samantha has scaled multiple founder programs and led organizational transformations that drive long-term commercial outcomes.

She co-owns CounterpartOS and serves as the primary counterpart to founders throughout the 16-week journey — managing onboarding, accountability, and the transition from offer design to deal activation.

Together, Tom and Samantha represent the “architect + operator” model that CounterpartOS teaches — combining strategic insight with execution discipline.

 
💼 Core Services
1. Strategic Workshop Series (6 Live Sessions)
A guided journey through the CounterpartOS 4-Phase Framework:

Identify your unfair advantage and ideal counterpart
Build monetizable joint offers that enterprise partners want to co-sell
Design your commercial architecture — pricing, rev-share, and co-investment
Run your first Revenue-Share Workshop and close your first deal
Each 90-minute workshop includes live facilitation, documentation, and deal diagnostics led by Tom and Samantha.

 
2. Counterpart Lead Generation Service SAAS
A done-for-you partner outreach system that runs like a revenue funnel:

Sponsored LinkedIn campaigns to position you as a thought leader
Email outreach engine targeting named counterpart executives
Campaign management and optimization to generate inbound deal flow
 
3. Deal Facilitation & Coaching
Hands-on support through two complete deal cycles:

Tom and Samantha co-pilot your real negotiations from qualification through legal review
Revenue-Share Workshops facilitated directly with your partners
Coaching on counterpart psychology, objection handling, and commercial positioning
 
4. Weekly Founder Support
A structured accountability rhythm designed for transformation:

Weekly async check-ins (WhatsApp)
Live Wargames — peer-reviewed deal simulations and troubleshooting
Reflection Sessions — founder mindset and counterpart leadership training
 
📚 Digital Products & Tools
1. CounterpartOS Document Stack
Over 100 pages of proprietary frameworks and templates, including:

Joint Offer Builder
Mutual Success Plan (MSP)
Commercial Memo Template
RevShare Split Tool
Ideal Counterpart Template
Chief Commercial Officer (CCO) Report Framework
 
2. Counterpart Learning Platform SAAS
Access to the full CounterpartOS curriculum:

Founder to Partner Mindset Course – master the 8 mindset shifts for partnership success
CPOS 4-Step Flow Course – the framework for every 7-figure counterpart deal
Ignite Co-Selling Course – build, price, and sell joint offers
 
3. AI Counterpart Coach
Your 24/7 digital advisor trained on Tom Moore’s frameworks.
Use it to:

Build custom Joint Offers and Revenue-Share Memos
Draft partner outreach and commercial scripts
Identify new counterpart opportunities based on your ICP
 
4. Counterpart Community Platform
A vetted, invitation-only network of 40+ B2B founders scaling through partnerships.
Includes:

Weekly Wargame & Reflection Sessions
Direct introductions to vetted counterparts
Collaborative offers and deal showcases
 
5. Chief Commercial Officer (CCO) Report
Delivered during the first month of the program, the CCO Report provides a full commercial audit:

Product & offer roadmap review
Partnership and pricing strategy
Revenue-share model design
Validation of your unfair advantage
Ideal counterpart mapping and target list
Custom-built Joint Offer Deck, Commercial Memo, and RevShare Model
 
6. Counterpart Mastermind Summit
An exclusive in-person event featuring Tom Moore, Samantha Green, and CounterpartOS alumni.
Two days of collaboration, joint offer design, and high-trust deal building among vetted founders and anchor partners.

 
🔧 By the End, You’ll Have
1–3 co-branded, monetizable joint offers
A repeatable partnership sales process powered by CounterpartOS
A social object generating inbound partnership leads
1–2 product or distribution partners expanding your reach
A commercial playbook to scale 7-figure partnerships sustainably